While the country begins to reopen post-COVID, social distancing measures are still widely in place. This presents challenges for those looking to sell their home, a process that’s traditionally done in-person with open houses and home tours.
Fortunately, it is possible to sell your property remotely—you’ll just have to get a bit creative. Below, the members of Forbes Real Estate Council share 15 virtual practices to use when looking to pull in potential homebuyers.
1. Unedited Videos
I've seen my company's client-base exponentially surge lately because people value unedited videos of available properties. They value these videos because they are often not able to physically inspect the properties due to our current circumstance. Offer your customers unedited videos or FaceTime with them to earn their trust, close more deals and get referrals. - Rodolfo Delgado, Replay Listings
2. Good Audio
The best way to pull in potential buyers with either a live open house or recorded virtual tour is to remember that good audio can make or break a customer's virtual experience. Research shows that audio is more important than video quality. Quality audio, especially a great narration, can add emotion and tell the story that every home has. But only if home shoppers can hear it. - Kevin Hawkins, WAV Group, Inc.
3. Consumer Confidence
Put yourself in the buyer's shoes. What would help you make a big financial purchase (real estate or not) virtually? The answer is quite simple. As a consumer, the more info you have to make a decision, the more confidence you have in making that decision. Sellers give themselves an edge by providing more info on the home. Buyers will approach feeling less risk and sensing more confidence! - Michael Thomas Chambers, Chambers Theory
4. 3-D Tours
Real estate had plenty of challenges pre-COVID. Let's make this easier for people. Provide 3-D tours and documents upfront and online. Then require virtual home tours first to minimize foot traffic down to serious buyers. Open all doors, turn on lights and provide hand sanitizer. Be a gracious host to buyers because if you make their life easier, karma might come back around to you during the inspection. - Christopher Lazarus, Sellect Realty, LLC
5. Virtual Experience
We are currently relying heavily on a virtual experience for showcasing our homes and it has been well-received by both our buyers and sellers. We work with clients every step of the way, including virtual consultations, proper home staging and best practices for recording a video walkthrough. Our sellers are eager to record their own personalized videos of their homes. - Don Wenner, DLP Real Estate Capital
6. Clear And Beautiful Photos
Buyers will fall in love with photos, so make sure you have clear, beautiful pictures that give an accurate impression of the home. Dark, blurry or too few photos can mean your listing gets completely overlooked by potential buyers. - Beatrice de Jong, Opendoor
7. Proper Lighting
What's the one thing you can do to attract buyers better than the competition? Make sure the property is wellstaged, not cluttered and, most of all, well lit! If possible, work with a professional photographer to find the right lighting techniques to best showcase your property. Lighting is key to making the home look appealing. - Stephen Glen Kliegerman, Halstead Property Development Marketing
8. Humanizing Space
Regardless of whether your tour is in-person or virtual, real estate is a deeply human experience. Showcase your home from the perspective of how residents will actually interact with it. Bring life to the surrounding neighborhood and show why your space is authentic and different from others. Especially with virtual tours, starting a conversation and humanizing your space are even more critical. - Benjamin Pleat, Cobu (formerly known as Doorbell Communities)
9. Make It Feel Real
With home tours going virtual in the new world, it's important to remember buyers need an engaging and educational virtual tour that not only allows them to see the home, but feel it as you walk through and discuss its features. It's important to develop a way to allow it to not feel virtual, but as close to being there together as possible. - Collin McDowell, Greg Garrett Realty.com
10. Virtual Financing
Realtors have quickly adapted to video and live tours using technology to help guide homeowners toward getting a better feel and comfort in previewing a potential house. Included with that should be personalized and customized financing options tailored to the personal situation of the home buyers. Make sure it is easily presented via remote technology where a buyer can see it in real time about their specific situation. - Shmuel Shayowitz, Approved Funding
11. Virtual Staging
If you are selling a vacant home or even an outdated home. Consider virtual staging to have your home's photographs digitally altered to add a fresh modern look to your home. This will attract more buyers while they are browsing online. However, you should disclose the photos are virtually staged to not misrepresent what you are marketing. - Kris Lippi, ISoldMyHouse.com
12. Video Walk-Throughs
It is important to have integrated floor plans with photos so the public knows where all the rooms are located. Videos walking through the home are also paramount these days. Buyers want to vet a property to the fullest extent before they actually book an appointment to see it. - Melinda Estridge, Estridge group
13. Floor Plan Renderings
Even as SIP policies are lifted, sellers should assume that some buyers won't feel comfortable visiting homes, especially if the sellers still live there. The must-haves in today's new world are 3-D tours and floor plan renderings. Buyers need to really feel how the flow of a home is and 3-D tours and floor plan renderings are the closest things to actually allowing them to be inside the house. - Brad Le, Compass
14. Home Personality
Sellers can embrace technology and take on a new role in the sales process. No one knows the personality of their home better than a homeowner. What's unique about where you live? What were the features you fell in love with? Get involved in virtual marketing and create a personal home tour video that share the personality of your home. - Michelle Risi, Royal LePage Connect Realty
15. A Good Photographer
Your photographer is your new best friend. Some new methods can be really impactful. Flying a drone through the house and neighborhood or creating a 3-D home tour can help buyers get a sense of the home's flow without actually ever going inside. You can supplement these with videos of your own or by FaceTiming potential buyers. A gimbal can keep your device stable and create a higher quality video. - Jennifer Anderson, Anderson Coastal Group
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15 Useful Strategies For Selling A Home Virtually - Forbes
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