With track closed to fans, NYRA selling gift cards for betting on app - Times Union
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Move to sell cards at Stewart's Shops increases agency's competition with OTB and other betting platforms
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The New York Racing Association will start selling gift cards at Stewart's Shops on Thursday that are aimed at making it easier for betters to wager on horse races while Saratoga Race Course and other tracks in the state are closed by the coronavirus pandemic. In this photograph, horses gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.
Skip Dickstein2of14Local photographer Alex Zhang leans on top of the fence on Nelson Avenue to make a picture of morning works the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein3of14Horses gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein4of14An exercise rider watches as horses gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein5of14Super star Midnight Bisou looks out her stall in the Asmussen training barn at the Oklahoma Training Center the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times UnionSkip Dickstein6of14An exercise rider watches as horses gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein7of14Even the lawn jockeys wear their masks are maintain social distancing outside the Clubhouse the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein8of14Even the lawn jockeys wear their masks are maintain social distancing outside the Clubhouse the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein9of14Horses gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times UnionSkip Dickstein10of14Exercise rider Adel Bellinger sits atop Lonely Party as she prepares to go out for a gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein11of14An exercise rider watches as horses gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein12of14An exercise rider watches as horses gallop in the early morning the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein13of14Exercise rider?•s shadows are captured on the new privacy fence in stalled on the Nelson Avenue side of the main track the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein14of14Exercise rider Valeria Buck prepares to gallop a horse for Jeremiah Englehart on the main track the day before opening day at Saratoga Race Course July 15, 2020 in Saratoga Springs, N.Y. Photo by Skip Dickstein/Special to the Times Union.Skip Dickstein
SARATOGA SPRINGS — The New York Racing Association will begin selling gift cards starting at $50 that can be used to bet on horses through the association's app, a move that will put NYRA in greater competition with Off-Track Betting and other betting platforms as the Saratoga racing season starts Thursday.
The cards will be sold a Stewart's Shops around the region and will give NYRA an injection of revenue that would otherwise be lost with the decision to ban fans from the race course because of concerns about the spread of coronavirus.
NYRA already offers a betting app but the gift cards will make it easier to place a bet on its system.
Thousands of people usually flood the race course during the summer season, which this year starts Thursday, placing millions of dollars in bets at windows and kiosks around the track.
But without fans, NYRA faces a speed lost in an important revenue stream.
"We had to pivot," said NYRA bets President Tony Allevato, explaining the move toward gift cards.
Stewart's President Gary Dake said it was unlikely the gift cards would generate a profit for the Saratoga-based convenience store chain but they wanted to support what is essentially a hometown business at the race course.
"It's very simple to use. It is very easy technology," Dake said.
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With track closed to fans, NYRA selling gift cards for betting on app - Times Union
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