Sometimes campaign stores are not just about selling merchandise. Sometimes they are about making political statements.
That is what Joseph R. Biden Jr.’s campaign is doing with the release on Tuesday of a two-ounce bottle of hand sanitizer ($8), complete with the Biden plans to address the coronavirus pandemic printed on it.
“Donald Trump’s catastrophic failures of governance have led to tens of thousands of needless deaths and economic pain for tens of millions of Americans,” reads the label, whose dense thickets of fine print appeared to pay tribute to Dr. Bronner’s soap, the eccentrically marketed countercultural cleanser.
There are links both to the Centers for Disease Control and Prevention website and Mr. Biden’s “plan to get the virus under control.”
Stunt sales items can help vacuum up supporter data and — if the profit margin is significant — make campaigns a pretty penny. Last year, President Trump’s campaign began selling a 10-pack of recyclable straws for $15.
“Liberal paper straws don’t work,” says the copy on the shop.donaldtrump.com site. They sold more than $450,000 worth in a few days.
Democrats whose current sanitizer supply is running low may need to look for alternatives to the Biden product, however: The website says it will not be released until Sept. 22.
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August 26, 2020 at 10:21PM
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Biden is selling hand sanitizer with his Covid-19 plan printed on it. - The New York Times
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