Not Listing Enough Information
With so many buyers turning to the internet to find a car, it’s imperative to combine high-quality photos with relevant information — and a lot of each —as you list your car for sale.
“The single biggest mistake that a car owner makes when selling their car is not listing all the information they can about their vehicle. Buyers are looking for a lot of information that tells them about the condition of the car and how it has been kept,” said Dan Main, whose company, CA Global Partners, sells valuable assets — including cars — on behalf of clients.
“A large number of buyers don’t inspect a car before buying it, which means they are looking for the level of information on the listing that they would get from an in-person inspection. Things like — is it in working order? Are there any known issues, including mechanical, visual or other? What is the age and mileage of the car? If there are issues, make them clear and take as many photos as you can. Include upgrades and any valuable accessories.
“Not mentioning important information can make a huge difference to the price of a car. Research has shown that pricing is actually lower on average when issues are left out than when they are fully described. This could be massive — with limited information buyers may assume that a car is junk or scrap, and if you are selling at auction with no reserve this could result in the item fetching a fraction of the potential price.”
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October 08, 2021 at 06:06PM
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