AI advertising, payments and 5 other features that X will launch this year - Times of India

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Elon Musk-owned social media platform x (Twitter) is closer to becoming the Everything App -- that's what company CEO Linda Yaccarino recently said in a post. She said that the platform will get a new Video Ecosystem, and bring the power of AI "in plain sight and in real time".
"We're creating an entirely new ecosystem. As X's video capabilities continue to advance, they’ll pave the way for even more extensive content partnerships.Our collaboration with Shopify exemplifies the potential for a seamless integration of e-commerce and video," the company said in a tweet.
"When combined, these developments drive increased utility, a richer user experience, and greater benefits for users, merchants, and business partners alike," it added. Here are seven features that are coming to X:
AI-powered advertising experience
X will work on the integration of AI to elevate the X user and advertising experience. This encompasses improvements in search functionality, ad enhancements, and a deeper understanding of customer preferences.
Peer-to-Peer payments
In the pipeline for some time now, peer-to-peer payments may come this year.
Content exploration
Building on its See Similar Posts feature, powered by xAI, the company also claims to be working on enhancing content relevance. The upcoming See Dissimilar Posts enhancement will empower users to explore content aligning with their interests.
Investment in creators and content partnerships
"We will continue to invest in creators and content partnerships," the company said, adding that this will fuel advertising efforts.
Strengthening ads offering
While many advertisers may have paused advertising on the platform, the company says its full-funnel ads offering -- video, performance, and brand safety -- will receive further investment.
Partnerships for brand safety
Collaborating with industry leaders, X says it will expand brand safety capabilities and verification through partnership with Integral Ad Science.
Original content creation
The company says it will create more original content and bring in more talent "with some of the most interesting and engaged people on X."

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AI advertising, payments and 5 other features that X will launch this year - Times of India
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